Opções de estratégia primária para competir nos mercados de países estrangeiros

Pergunta: Qual das seguintes opções não é uma das principais opções de estratégia para competir nos mercados de.
Qual das seguintes opções não é uma das principais opções de estratégia para competir nos mercados de países estrangeiros?
Multi país ou estratégias localizadas.
Formar alianças e parcerias com empresas locais em todos os mercados nacionais onde a empresa opte por competir, de modo a facilitar o uso de um ato global, pense na abordagem estratégica local.
Estratégias globais - onde uma empresa emprega uma abordagem global, ativa e global para elaborar sua estratégia para competir em todos os mercados nacionais onde ela tem presença.
Estratégias de franquia e licenciamento.
Manter uma base de produção nacional (um país) e exportar mercadorias para mercados estrangeiros.

Uma estratégia global envolve o esforço para ser global.
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Pré-visualização de texto não formatado: uma estratégia global envolve o esforço para ser o fornecedor global de baixo custo, produzindo e comercializando economicamente um produto em sua maioria padronizado. O que não é um motivo típico pelo qual as empresas optam por vender seus produtos / serviços ou localizar alguns deles. operações em alguns ou muitos países? Para fortalecer a capacidade de empregar estratégias ofensivas e defensivas mais efetivas, uma abordagem global e ativa global para a elaboração de estratégias é preferível a uma abordagem local, local ativa, quando as diferenças de país a país forem pequenas o suficiente para ser acomodadas com o quadro de a maioria dos uniformes Qual dos seguintes não é uma das principais opções estratégicas para competir nos mercados de países estrangeiros? Manter uma base de produção nacional (um país) e exportar mercadorias para o estrangeiro Uma empresa pode se esforçar para obter vantagem competitiva ou neutralizar desvantagens nos mercados de países estrangeiros, localizando grandes instalações de produção de ponta em países de baixos salários.
TERM Spring & # 039; 14 PROFESSOR Elsasser, Jon TAGS Gestão, Comércio Internacional, Mercados Estrangeiros, gostos de comprador.
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Opções de estratégia primária para competir nos mercados de países estrangeiros
Dois inconvenientes de um & quot; pense local, aja local & quot; estratégia multinível são.
A probabilidade de que a personalização dos produtos de uma empresa país a país aumente os custos de produção e distribuição e o fato de que as estratégias de multiconcentidade localizadas não são propícias à construção de uma vantagem competitiva única e unificada em todos os mercados de países em que uma empresa concorre.
Qual das seguintes opções não é uma das principais opções de estratégia para competir nos mercados de países estrangeiros?
Uma estratégia de lucro de Santuary.
Qual das seguintes qualificações é uma estratégia ofensiva para as empresas que competem internacionalmente ou globalmente?
Atacando os santuários de lucro de empresas rivais.
Qual das seguintes afirmações sobre competição global é falsa?
Nas competições globais, há mais variações entre países nas condições da indústria e nas forças competitivas do que nas indústrias onde prevalece a competição multinacional.
De acordo com a Figura 7.2, qual dos seguintes itens não é uma característica de uma estratégia multinacional localizada?
Coordene as principais decisões estratégicas em todo o mundo e use os melhores fornecedores de qualquer lugar do mundo.
As vantagens de usar uma estratégia de exportação para construir uma base de clientes em mercados estrangeiros incluem.
utilizando o excesso de capacidade de produção para produzir bens para exportação e, de qualquer outra forma, limitar a quantidade de capital necessária para começar a competir internacionalmente.
Qual dos seguintes não é um motivo típico para que as empresas optem por vender seus produtos / serviços ou localizar algumas de suas operações em alguns ou muitos países?
Fortalecer a capacidade de empregar estratégias ofensivas e defensivas mais eficazes.
Qual dos seguintes não é um benefício potencial de estratégias colaborativas envolvendo alianças e / ou joint ventures com parceiros estrangeiros?
Maior capacidade de empregar uma estratégia global (em oposição a uma estratégia multinacional)
Porque os gostos do comprador para um determinado produto ou serviço às vezes diferem substancialmente de país para país.
os gerentes da empresa devem resolver a tensão entre as pressões do mercado para localizar as ofertas de produtos da empresa país por país para combinar os gostos e preferências dos compradores locais e as pressões competitivas para reduzir os custos, oferecendo principalmente produtos padronizados em todos os países onde uma empresa compete.
Empresas domésticas que enfrentam pressões competitivas de importações de menor custo.
beneficiam quando a moeda do governo declina em valores relativos às moedas dos países onde as importações estrangeiras de menor custo estão sendo fabricadas.
Uma empresa pode procurar obter vantagens competitivas ou contrariar desvantagens nos mercados de países estrangeiros até.
localizando certas instalações e atividades de cadeia de valor em determinados países, a fim de reduzir custos ou conseguir uma maior diferenciação de produtos.
qual dos seguintes é o elemento mais improvável de um "pensar global, agir global" abordagem para a estratégia?
vender diferentes versões de produtos sob diferentes marcas.
qual dos seguintes não está entre os importantes problemas estratégicos associados à concorrência entre fronteiras nacionais?
quais mercados de países estrangeiros se revelarão o melhor e mais bem protegido santuário de lucro.
são mercados do país (ou regiões geográficas) em que uma empresa obtém lucros substanciais devido à sua posição de mercado forte ou protegida.
A concorrência em um ou mais países ou regiões do mundo faz com que a estratégia de criação seja mais complexa por causa disso.
a presença de importantes diferenças entre países em relação aos gostos do comprador, ao tamanho do mercado e ao potencial de crescimento.
Quais dos seguintes itens não estão entre as principais opções de estratégia para competir em mercados estrangeiros?
Uma estratégia ofensiva internacional destinada a criar um santuário mundial de lucros.
Uma empresa que tem recursos e capacidades competitivamente poderosas pode aumentar a sua competitividade internacionalmente e talvez criar vantagem competitiva.
qual dos seguintes não é um motivo pelo qual uma empresa decide entrar em mercados estrangeiros?
para construir os santuários de lucro necessários para fazer ofensas de guerrilha contra desafiadores globais tentando invadir seu mercado doméstico.
A concorrência global existe quando.
as condições competitivas em todos os mercados nacionais estão fortemente ligadas para formar um verdadeiro mercado internacional e quando os principais concorrentes competem frente a frente em muitos países diferentes.
qual dos seguintes qualifica como uma estratégia ofensiva para as empresas que competem internacionalmente ou globalmente?
Dumping de mercadorias a preços reduzidos nos mercados de rivais.
Qual das alternativas a seguir não é um benefício potencial de estratégias colaborativas envolvendo alianças e / ou joint ventures com parceiros estrangeiros?
maior capacidade de empregar estratégias ofensivas e construir santuários de lucros bem protegidos.

Opções de estratégia primária para competir nos mercados de países estrangeiros
Manter a proporção de aspecto.
Duas desvantagens de um "pensar local, atuar local" estratégia multinível são.
A probabilidade de que a personalização dos produtos de uma empresa país a país aumente os custos de produção e distribuição e o fato de que as estratégias de multiconcentidade localizadas não são propícias à construção de uma vantagem competitiva única e unificada em todos os mercados de países em que uma empresa concorre.
Qual das seguintes opções não é uma das principais opções de estratégia para competir nos mercados de países estrangeiros?
Uma estratégia de lucro de Santuary.
Qual das seguintes qualificações é uma estratégia ofensiva para as empresas que competem internacionalmente ou globalmente?
Atacando os santuários de lucro de empresas rivais.
Qual das seguintes afirmações sobre competição global é falsa?
Nas competições globais, há mais variações entre países nas condições da indústria e nas forças competitivas do que nas indústrias onde prevalece a competição multinacional.
De acordo com a Figura 7.2, qual dos seguintes itens não é uma característica de uma estratégia multinacional localizada?
Coordene as principais decisões estratégicas em todo o mundo e use os melhores fornecedores de qualquer lugar do mundo.
As vantagens de usar uma estratégia de exportação para construir uma base de clientes em mercados estrangeiros incluem.
utilizando o excesso de capacidade de produção para produzir bens para exportação e, de qualquer outra forma, limitar a quantidade de capital necessária para começar a competir internacionalmente.
Qual dos seguintes não é um motivo típico para que as empresas optem por vender seus produtos / serviços ou localizar algumas de suas operações em alguns ou muitos países?
Fortalecer a capacidade de empregar estratégias ofensivas e defensivas mais eficazes.
Qual dos seguintes não é um benefício potencial de estratégias colaborativas envolvendo alianças e / ou joint ventures com parceiros estrangeiros?
Maior capacidade de empregar uma estratégia global (em oposição a uma estratégia multinacional)
Porque os gostos do comprador para um determinado produto ou serviço às vezes diferem substancialmente de país para país.
os gerentes da empresa devem resolver a tensão entre as pressões do mercado para localizar as ofertas de produtos da empresa país por país para combinar os gostos e preferências dos compradores locais e as pressões competitivas para reduzir os custos, oferecendo principalmente produtos padronizados em todos os países onde uma empresa compete.
Empresas domésticas que enfrentam pressões competitivas de importações de menor custo.
beneficiam quando a moeda do governo declina em valores relativos às moedas dos países onde as importações estrangeiras de menor custo estão sendo fabricadas.
Uma empresa pode procurar obter vantagens competitivas ou contrariar desvantagens nos mercados de países estrangeiros até.
localizando certas instalações e atividades de cadeia de valor em determinados países, a fim de reduzir custos ou conseguir uma maior diferenciação de produtos.
qual dos seguintes é o elemento mais improvável de um "pensar global, agir global" abordagem para a estratégia?
vender diferentes versões de produtos sob diferentes marcas.
qual dos seguintes não está entre os importantes problemas estratégicos associados à concorrência entre fronteiras nacionais?
quais mercados de países estrangeiros se revelarão o melhor e mais bem protegido santuário de lucro.
são mercados do país (ou regiões geográficas) em que uma empresa obtém lucros substanciais devido à sua posição de mercado forte ou protegida.
A concorrência em um ou mais países ou regiões do mundo faz com que a estratégia de criação seja mais complexa por causa disso.
a presença de importantes diferenças entre países em relação aos gostos do comprador, ao tamanho do mercado e ao potencial de crescimento.
Quais das seguintes opções não estão entre as principais opções estratégicas para competir em mercados estrangeiros?
Uma estratégia ofensiva internacional destinada a criar um santuário mundial de lucros.
Uma empresa que tem recursos e capacidades competitivamente poderosas pode aumentar a sua competitividade internacionalmente e talvez criar vantagem competitiva.
qual dos seguintes não é um motivo pelo qual uma empresa decide entrar em mercados estrangeiros?
para construir os santuários de lucro necessários para fazer ofensas de guerrilha contra desafiadores globais tentando invadir seu mercado doméstico.
A concorrência global existe quando.
as condições competitivas em todos os mercados nacionais estão fortemente ligadas para formar um verdadeiro mercado internacional e, quando líderes concorrentes competem cara a cara em muitos países diferentes.
qual dos seguintes qualifica como uma estratégia ofensiva para as empresas que competem internacionalmente ou globalmente?
Dumping de mercadorias a preços reduzidos nos mercados de rivais.
Qual dos seguintes não é um benefício potencial de estratégias colaborativas envolvendo alianças e / ou joint ventures com parceiros estrangeiros?
maior capacidade de empregar estratégias ofensivas e construir santuários de lucros bem protegidos.

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1. (pág. 206-207) Os motivos por que uma empresa opta por se expandir fora do mercado interno incluem.
A. obter acesso a novos clientes para os produtos / serviços da empresa.
B. Distribuindo seu risco de negócios em uma base de mercado mais amplo.
C. Conseguir custos mais baixos e aumentar a competitividade da empresa.
D. Desejo de capitalizar suas competências e capacidades básicas.
2. (p. 206-207) Qual dos seguintes não é uma razão típica para as empresas expandirem para os mercados de países estrangeiros?
A. Para obter acesso a novos clientes.
B. Reforçar a sua capacidade de empregar estratégias de integração vertical, especialmente aquelas que envolvem integração parcial (construção de posições nas etapas selecionadas da cadeia de valor da indústria)
C. Para conseguir custos mais baixos e aumentar a competitividade da empresa.
D. Capitalizar as competências e capacidades da empresa.
E. Distribuir o risco comercial em uma base de mercado geográfica mais ampla.
3. (pág. 206-207) Qual dos seguintes não é um motivo pelo qual uma empresa decide entrar em mercados estrangeiros?
A. Distribuir o risco comercial em uma base de mercado geográfica mais ampla.
B. Capitalizar as competências e capacidades da empresa.
C. Para conseguir custos mais baixos e aumentar a competitividade da empresa.
D. Ganhar incentivos econômicos oferecidos pelos governos dos países em desenvolvimento que desejam expandir a indústria e a criação de emprego.
E. Para obter acesso a mais compradores para os produtos / serviços da empresa.
4. (p. 207) Por que a elaboração de uma estratégia para competir em um ou mais mercados estrangeiros é inerentemente complexa?
A. Uma vez que os fatores que afetam a competitividade da indústria variam de país para país.
B. Por causa do potencial de vantagens baseadas em localização em certos países.
C. Uma vez que diferentes políticas governamentais e condições econômicas tornam o clima comercial mais favorável em alguns países do que outros.
D. Por causa dos riscos de mudanças nas taxas de câmbio.
5. (p. 207-208) Qual das seguintes afirmações não é precisa no que diz respeito à concorrência nos mercados de países estrangeiros?
A. Uma estratégia multi-país geralmente é superior a uma estratégia global.
B. Existem diferenças país a país nos hábitos de compra do consumidor e nos gostos e preferências dos compradores.
C. Uma empresa deve lidar com taxas de câmbio flutuantes e variações país-a-país nas restrições e exigências do governo anfitrião.
D. Os desenhos de produtos adequados para um país são frequentemente inadequados em outro.
E. As taxas de crescimento do mercado variam de país para país.
6. (pág. 208-209) A concorrência nos mercados de países estrangeiros implica lidar com fatores como.
A. taxas de câmbio flutuantes, variações país a país nas restrições e requisitos governamentais do hospedeiro e variações país-país nas condições culturais, demográficas e de mercado.
B. Diferenças importantes de país a país nos hábitos de compra do consumidor e aos gostos dos compradores e.
C. se deseja personalizar as ofertas da empresa em cada mercado do país diferente ou se deve oferecer um produto na maior parte padronizado em todo o mundo.
D. o fato de que os designs de produtos adequados para um país são por vezes inadequados em outro.
7. (pág. 208-209) A concorrência nos mercados de países estrangeiros geralmente não envolve qual dos seguintes itens?
A. Diferenças país a país nos hábitos de compra do consumidor e gostos e preferências dos compradores.
B. Variações de país a país nas restrições e requisitos do governo do hospedeiro e taxas de câmbio flutuantes.
C. Seja para customizar as ofertas da empresa em cada mercado de país diferente ou para oferecer um produto amplamente padronizado em todo o mundo.
D. Em que países localizaram as operações da empresa para obter a máxima vantagem de localização, as variações de país a país nas taxas de salários, a produtividade dos trabalhadores, os custos de energia, as taxas de impostos e outros.
E. Criar uma estratégia multi-doméstica que funciona tão bem em um país como em outro e que também tem o atractivo de transformar o mercado mundial em um mercado em sua maioria homogêneo.
E. Criar uma estratégia multi-doméstica que funciona tão bem em um país como em outro e que também tem o atractivo de transformar o mercado mundial em um mercado em sua maioria homogêneo.
8. (p.221) Um dos maiores desafios estratégicos para competir na arena internacional inclui.
A. como evitar os riscos de mudança das taxas de câmbio.
B. cobrar o mesmo preço em todos os mercados do país.
C. Quantas empresas estrangeiras se licenciam para produzir e distribuir os produtos da empresa.
D. se deve oferecer um produto em grande parte padronizado em todo o mundo ou se deseja personalizar as ofertas da empresa em cada mercado do país para corresponder mais precisamente aos gostos e preferências dos compradores locais.
E. se perseguir uma estratégia global ou uma estratégia internacional.
D. se deve oferecer um produto em grande parte padronizado em todo o mundo ou se deseja personalizar as ofertas da empresa em cada mercado do país para corresponder mais precisamente aos gostos e preferências dos compradores locais.
9. (pág. 209) Uma das principais preocupações de uma empresa na tentativa de competir com sucesso nos mercados estrangeiros é.
A. convencer os carregadores a manter os custos de transporte entre países baixos o suficiente para que a empresa possa exportar seus produtos para países estrangeiros a um preço baixo.
B. se terá que se integrar em atividades de atacado e / ou varejo, a fim de ganhar visibilidade para seus produtos em países estrangeiros.
C. como pode obter vantagem competitiva com base em onde localiza suas várias atividades da cadeia de valor.
D. como convencer funcionários do governo local para reduzir as tarifas sobre as importações de seus bens para o seu país.
E. Desenvolver a experiência para evitar o impacto das taxas de câmbio flutuantes.
C. como pode ganhar vantagem competitiva com base em onde localiza suas várias atividades de cadeia de valor.
10. (pág. 210) As variações entre países nas políticas governamentais e as condições econômicas afetam.
A. O estabelecimento de prioridades de investimento e a direção de recursos corporativos.
B. oportunidades disponíveis para participantes estrangeiros e os riscos de operar nesse país.
C. a capacidade dos mercados estrangeiros de se manterem competitivos.
D. A capacidade das empresas com desempenho fraco de estabelecer uma base estreita para operações comerciais.
E. oportunidades comerciais cruzadas, como transferência de habilidades ou tecnologia para o novo mercado.
B. oportunidades disponíveis para participantes estrangeiros e os riscos de operar nesse país.
11. (p.121) Qual dos seguintes itens não é um requisito típico do governo do host que afeta as operações de empresas estrangeiras?
A. Estabelecimento do requisito de conteúdo local sobre mercadorias feitas dentro de suas fronteiras por empresas estrangeiras.
B. Ter regras e políticas que protegem as empresas locais da concorrência estrangeira.
C. Colocação de restrições às exportações para garantir suprimentos locais adequados.
D. Exigir que as empresas estrangeiras usem a integração vertical para apoiar as operações das empresas locais.
E. Impondo estruturas tributárias onerosas e requisitos regulamentares sobre as empresas estrangeiras que fazem negócios dentro das suas fronteiras.
D. Exigir que as empresas estrangeiras usem a integração vertical para apoiar as operações das empresas locais.
12. (p. 211) A diferença entre riscos políticos e riscos econômicos é isso.
A. Os riscos políticos decorrem de instabilidade ou fraqueza nos governos nacionais, enquanto os riscos econômicos decorrem da estabilidade do sistema monetário de um país, políticas econômicas e regulatórias.
B. Os riscos políticos decorrem da estabilidade nos negócios estrangeiros e os riscos econômicos decorrem de um excesso de proteções diretas de propriedade.
C. Os direitos políticos resultam da hostilidade aos negócios estrangeiros, enquanto os riscos econômicos decorrem da instabilidade do sistema monetário.
D. riscos políticos decorrem de riscos devido a flutuações da taxa de câmbio e riscos econômicos decorrentes de hostilidade a negócios estrangeiros.
E. Os riscos políticos decorrem da estabilidade do sistema monetário de um país e os riscos econômicos decorrem da instabilidade no negócio nacional.
A. Os riscos políticos decorrem de instabilidade ou fraqueza nos governos nacionais, enquanto os riscos econômicos decorrem da estabilidade do sistema monetário de um país, políticas econômicas e regulatórias.
13. (p. 212) Um fabricante dos EUA que exporta bens feitos em suas fábricas dos EUA para embarque para mercados estrangeiros.
A. é competitivo em desvantagem quando o dólar dos EUA diminui em valor em relação às moedas dos países para os quais está exportando.
B. não é afetado pela variação das taxas de câmbio; seria, no entanto, afetada se suas fábricas estivessem em países estrangeiros.
C. torna-se mais competitivo nos mercados estrangeiros quando o dólar dos EUA ganha em valor em relação às moedas dos países para os quais está exportando.
D. torna-se mais competitivo nos mercados estrangeiros quando o dólar americano diminui em valor em relação às moedas dos países para os quais está exportando.
E. não tem interesse em saber se o dólar cresce mais forte ou mais fraco em relação às moedas estrangeiras, a menos que esteja concorrendo apenas contra empresas localizadas em países estrangeiros.
D. torna-se mais competitivo nos mercados estrangeiros quando o dólar americano diminui em valor em relação às moedas dos países para os quais está exportando.
14. (p. 212) Um fabricante europeu que exporta bens fabricados nas suas fábricas europeias para os Estados Unidos.
A. é competitivo em desvantagem quando o euro diminui em valor em relação ao dólar americano.
B. não é afetado pela variação das taxas de câmbio entre o euro e o dólar americano; No entanto, seria afetado se suas plantas estivessem nos EUA
C. torna-se mais competitivo no mercado dos EUA quando o euro diminui em valor em relação aos EUA
D. torna-se mais competitivo nos mercados europeus quando o euro declina em valor face aos EUA.
E. não tem interesse em saber se o euro se fortalece ou é mais fraco do que o dólar americano, a menos que seus principais concorrentes sejam outras empresas localizadas em países cuja moeda é também o euro.
C. torna-se mais competitivo no mercado dos EUA quando o euro diminui em valor em relação aos EUA
15. (p. 212-213) Uma empresa dos EUA que fabrica todos os seus bens em uma fábrica no Brasil e, em seguida, exporta os bens fabricados no Brasil para mercados nacionais em todo o mundo.
A. é competitivo em desvantagem quando o dólar dos EUA diminui em valor contra o real brasileiro.
B. tem vantagem competitiva quando o real brasileiro diminui de valor em relação às moedas dos países para os quais os produtos brasileiros são exportados.
C. torna-se menos competitivo nos mercados estrangeiros quando o real brasileiro se desvaloriza em relação às moedas dos países para os quais os produtos brasileiros são exportados.
D. é vantajoso em termos competitivos quando o dólar americano se valoriza em relação ao real brasileiro.
E. não é afetado por mudanças na avaliação de moedas estrangeiras contra o real brasileiro - tudo o que interessa a uma empresa dos EUA é a valorização do dólar americano contra o real brasileiro.
B. está em vantagem competitiva quando o real brasileiro diminui em valor em relação às moedas dos países aos quais os bens produzidos no Brasil estão sendo exportados.
16. (pág. 212-213) Uma empresa de base europeia que fabrica todos os seus produtos em uma fábrica no Brasil e exporta os produtos fabricados no Brasil para mercados nacionais em diversas partes do mundo.
A. é competitivo em desvantagem quando o euro diminui em valor contra o real brasileiro.
B. está em desvantagem competitiva quando o real brasileiro se desvaloriza em relação às moedas dos países para os quais os produtos brasileiros são exportados.
C. torna-se menos competitivo nos mercados estrangeiros quando o real brasileiro ganha valor em relação às moedas dos países aos quais os bens produzidos no Brasil estão sendo exportados.
D. é vantajoso para a concorrência quando o euro se valoriza em relação ao real brasileiro.
E. não tem interesse em saber se o euro cresce mais forte ou mais fraco em relação ao real, a menos que seus principais concorrentes sejam outras empresas localizadas em países cuja moeda também é o euro.
C. becomes less competitive in foreign markets when the Brazilian real gains in value against the currencies of the countries to which the Brazilian-made goods are being exported.
17. (p. 212-213) One of the big risks of competing in foreign markets is.
A. the extent to which the advantages of exporting goods from a particular country can be wiped out when fluctuating exchange rates result in that country's currency growing much weaker relative to the currencies of the countries to which the goods are being exported.
B. whether the economies of foreign countries will continue to grow at double digit rates.
C. the fact that some countries have lower wage rates than others.
D. the potential for local government officials to reduce tariffs on the imports of its goods into their country.
E. the extent to which the advantages of manufacturing goods in a particular country can be wiped out when fluctuating exchange rates result in that country's currency growing stronger relative to the.
currencies of the countries where the output is being sold.
E. the extent to which the advantages of manufacturing goods in a particular country can be wiped out when fluctuating exchange rates result in that country's currency growing stronger relative to the.
currencies of the countries where the output is being sold.
18. (p. 212-213)The advantages of manufacturing goods in a particular country and exporting them to foreign markets.
A. are largely unaffected by fluctuating exchange rates.
B. are greatest when local distributors and dealers in that country can be convinced not to carry products that are made outside the country's borders.
C. can be wiped out when that country's currency grows weaker relative to the currencies of the countries where the output is being sold.
D. are weakened when that country's currency grows stronger relative to the currencies of the countries where the output is being sold.
E. are seriously compromised by the potential for local government officials to raise tariffs on the imports of foreign-made goods into their country.
D. are weakened when that country's currency grows stronger relative to the currencies of the countries where the output is being sold.
19. (p. 212-213) Which of the following statements concerning the effects of fluctuating exchange rates on companies competing in foreign markets is not accurate?
A. Fluctuating exchange rates pose significant risks to a company's competitiveness in foreign markets.
B. The advantages of manufacturing goods in a particular country are largely unaffected by fluctuating exchange rates.
C. Exporters win when the currency of the country from which the goods are being exported grows weaker relative to the currencies of the countries that the goods are being exported to.
D. The advantages of manufacturing goods in a particular country can be undermined when that country's currency grows stronger relative to the currencies of the countries where the output is being sold.
E. Domestic companies under pressure from lower-cost imports are benefited when their government's currency grows weaker in relation to the currencies of the countries where the imported goods are being made.
B. The advantages of manufacturing goods in a particular country are largely unaffected by fluctuating exchange rates.
20. (p. 212- 213) Which of the following statements concerning the effects of fluctuating exchange rates on companies competing in foreign markets is true?
A. Fluctuating exchange rates do not pose significant risks to a company's competitiveness in foreign markets.
B. The advantages of manufacturing goods in a particular country are largely unaffected by fluctuating exchange rates.
C. Companies that are manufacturing goods in a particular country and are exporting much of what they produce are disadvantaged when that country's currency grows weaker relative to the currencies of the countries that the goods are being exported to.
D. Companies that are manufacturing goods in a particular country and are exporting much of what they produce are benefited when that country's currency grows weaker relative to the currencies of the countries that the goods are being exported to.
E. Domestic companies under pressure from lower-cost imports are hurt even more when their government's currency grows weaker in relation to the currencies of the countries where the imported goods are being made.
D. Companies that are manufacturing goods in a particular country and are exporting much of what they produce are benefited when that country's currency grows weaker relative to the currencies of the countries that the goods are being exported to.
21. (p. 212- 213) Which of the following statements concerning the effects of fluctuating exchange rates on companies competing in foreign markets is true?
A. Fluctuating exchange rates pose significant risks to a company's competitiveness in foreign markets.
B. The advantages of manufacturing goods in a particular country are largely unaffected by fluctuating exchange rates.
C. Companies that are manufacturing goods in a particular country and are exporting much of what they produce lose out when that country's currency grows weaker relative to the currencies of the countries that the goods are being exported to.
D. The advantages of manufacturing goods in a particular country improve when that country's currency grows stronger relative to the currencies of the countries where the output is being sold.
E. Domestic companies under pressure from lower-cost imports are hurt even more when their government's currency grows weaker in relation to the currencies of the countries where the imported goods are being made.
A. Fluctuating exchange rates pose significant risks to a company's competitiveness in foreign markets.
22. (p. 214) Companies operating in a cross-country marketplace have to respond to.
A. whether to customize their offerings in each different country market to match the tastes and preferences of local buyers.
B. whether to pursue a strategy of offering a mostly standardized product worldwide.
C. how much to customize their offerings in each different country market to match the tastes and preferences of local buyers.
D. Nada disso.
23. (p. 214) Which of the following statements regarding multidomestic competition is false?
A. One of the features of multidomestic competition is that buyers in different countries are attracted to different product attributes.
B. With multidomestic competition, the power and strength of a company's strategy and resource capabilities in one country significantly enhance its competitiveness in other country markets.
C. One of the features of multidomestic competition is that industry conditions and competitive forces in each national market differ in important respects.
D. One of the features of multidomestic competition is that the mix of competitors in each country.
market varies from country to country.
E. With multidomestic competition, rivals battle for national championships and winning in one country market does not necessarily signal the ability to fare well in other countries.
B. With multidomestic competition, the power and strength of a company's strategy and resource capabilities in one country significantly enhance its competitiveness in other country markets.
24. (p. 214) Multidomestic competition refers to situations where.
A. no domestic companies have king-sized market shares and each national market has many competitors.
B. competition in one national market is independent of competition in other national markets and, as a consequence, there is strictly speaking no "international or world market."
C. domestic rivals pursue focused or market niche strategies and do not compete internationally.
D. domestic companies have a competitive disadvantage in competing with foreign rivals that operate in many different countries.
E. most competitors operate in more than two country markets but rarely in more than 20.
B. competition in one national market is independent of competition in other national markets and, as a consequence, there is strictly speaking no "international or world market."
25. (p. 214) Multidomestic competition is best characterized as a situation where.
A. the competitive arena among rival companies involves several neighboring countries rather than either a single country or the world market as a whole.
B. competition is mainly among the domestic companies of a few neighboring countries (five countries at most).
C. there are extensive trade restrictions, sharply fluctuating exchange rates, and high tariff barriers in many country markets that work against the formation of a true world market.
D. competition among domestic companies predominates and foreign competitors are a minor factor.
E. there is no international or global market, just a collection of mostly self-contained country markets.
E. there is no international or global market, just a collection of mostly self-contained country markets.
26. (p. 215) Which of the following statements regarding global competition is false?
A. In global competition, rivals vie for worldwide market leadership.
B. In globally competitive industries, the power and strength of a company's strategy and resource capabilities in one country significantly enhance its competitiveness in other country markets.
C. In global competition, a firm's overall competitive advantage (or disadvantage) grows out of its entire worldwide operations.
D. In global competition, there's more cross-country variation in industry conditions and competitive forces than there is in industries where multidomestic competition prevails.
E. In global competition, many of the same rival companies compete against each other in many different countries, but especially so in countries where sales volumes are large and where having a competitive presence is strategically important to building a strong global position in the industry.
D. In global competition, there's more cross-country variation in industry conditions and competitive forces than there is in industries where multidomestic competition prevails.
27. (p. 214- 215) Which of the following statements regarding multidomestic and global competition is false?
A. In global competition, rivals vie for worldwide market leadership and the leading competitors compete head-to-head in the markets of many different countries.
B. In globally competitive industries, a company's competitive position in one country both affects and is affected by its position in other countries.
C. One of the features of multidomestic competition is there is greater cross-country variation in market conditions and the nature of the competitive contest among rivals than tends to be the case in globally competitive markets.
D. With multidomestic competition, the competitive contest is localized, with rivals battling for national market leadership; moreover, winning in one country market does not necessarily signal that a company has the ability to fare well in the markets of other countries.
E. In global competition, the size of a firm's worldwide competitive advantage (or disadvantage) equals the sum of the competitive advantages (or disadvantages) it has in each country market where it competes.
E. In global competition, the size of a firm's worldwide competitive advantage (or disadvantage) equals the sum of the competitive advantages (or disadvantages) it has in each country market where it competes.
28. (p. 215) The characteristics of a world market where global competition prevails include.
A. a market situation where competitive conditions across national markets are linked strongly enough to form a true world market and where leading competitors typically compete head to head in many different countries.
B. minor cost variations from country-to-country (as concerns production, distribution, sales and marketing, and other primary components of the industry value chain) and minimal cross-country trade restrictions.
C. a competitive environment comprised of so many competitors that no company has a sizable worldwide market share.
D. many companies racing for global market leadership, with most contenders using the same basic type of competitive strategy and positioned in the same strategic group.
E. low barriers to entry, such as large number of rivals that the actions of any one rival have little impact on the sales and market shares of other rivals, and key success factors that vary from country to country.
A. a market situation where competitive conditions across national markets are linked strongly enough to form a true world market and where leading competitors typically compete head to head in many different countries.
29. (p. 215) In global competition.
A. the leading companies compete for having the biggest share of the world market, but only occasionally compete head-to-head in different countries.
B. the markets in various countries are part of the world market and competitive conditions across country markets are strongly linked.
C. a company's overall market strength is the sum of its market shares in each country market where it has a presence.
D. the industry leaders are foreign companies; domestic companies are relegated to runner-up status.
E. a firm's overall competitive advantage is determined by the size of the competitive advantage it has in each of its profit sanctuaries.
B. the markets in various countries are part of the world market and competitive conditions across country markets are strongly linked.
30. (p. 216) The generic strategic options for competing in foreign markets include.
A. global low-cost, global differentiation, global best-cost, and global focus strategies.
B. maintaining a national (one-country) production base and exporting goods to foreign markets.
C. licensing foreign firms to produce and distribute one's products or to use the company's technology.
D. a custom-tailored country-by-country approach based on meeting the particular needs of particular buyers in each target country.
31. (p. 216) Which of the following is not one of the generic strategy options for competing in the markets of foreign countries?
A. A profit sanctuary strategy.
B. An export strategy.
C. A global strategy.
D. A multicountry strategy.
E. A franchising strategy.
A. A profit sanctuary strategy.
32. (p. 216) Which of the following are generic strategy options for competing in foreign markets?
A. Maintaining a national (one-country) production base and exporting goods to foreign markets.
B. Global strategies keyed either to low-cost or differentiation.
C. Franchising and licensing strategies.
D. A multicountry strategy (where a company pursues a custom-tailored country-by-country approach in accordance with local competitive conditions and buyer tastes and preferences)
33. (p. 216) Which of the following are(is) not generic strategy options for competing in foreign markets?
A. An export strategy and a multidomestic strategy.
B. Global strategies keyed either to low-cost or differentiation.
C. Cross-border transfer strategies and home-field advantage strategies.
D. Using strategic alliances and joint ventures with foreign competitors as the primary vehicles for entering and competing in foreign markets.
E. Franchising and licensing strategies.
C. Cross-border transfer strategies and home-field advantage strategies.
34. (p. 216-217) Using domestic plants as a production base for exporting goods to selected foreign country markets.
A. can be an excellent initial strategy to test the international waters and learn if attractive market positions can be established in foreign markets.
B. can be a competitively successful strategy when a company is focusing on vacant market niches in each foreign country and does not have to compete head-to-head against strong host country competitors.
C. can be a powerful strategy since a company can maintain a one-country production base allowing it to capitalize on company competencies and capabilities.
D. is usually a weak strategy when competitors are pursuing multi-country strategies.
E. can be a powerful strategy because a company is not vulnerable to fluctuating exchange rates.
A. can be an excellent initial strategy to test the international waters and learn if attractive market positions can be established in foreign markets.
35. (p. 217) Advantages of using an export strategy to build a customer base in foreign markets include.
A. being able to minimize shipping costs, avoid tariffs, and curb the effects of fluctuating exchange.
B. minimizing risk and capital requirements.
C. being cheaper and more cost effective than licensing and franchising.
D. being cheaper and more cost effective than a multicountry strategy.
E. being more suited to accommodating local buyer tastes and host government regulations than a.
B. minimizing risk and capital requirements.
36. (p. 217) Which is false as concerns use of an export strategy to compete in foreign markets?
A. One advantage of an export strategy is the ability to test the international waters before having to commit substantial sums to establishing operations in foreign countries—the amount of capital required to begin exporting is frequently quite minimal.
B. Exporting carries the risk of being vulnerable to adverse shifts in currency exchange rates.
C. An export strategy is especially well suited to accommodating the different needs and preferences of buyers in different countries.
D. An export strategy may allow a company to gain additional scale economies from centralizing.
production in one or several giant plants.
E. An export strategy is disadvantageous when costs in the country where the goods are being manufactured for export are higher than the costs in those locations where rivals have their plants.
C. An export strategy is especially well suited to accommodating the different needs and preferences of buyers in different countries.
37. (p. 217) The advantages of using a licensing strategy to participate in foreign markets include.
A. being especially well suited to achieve scale economies.
B. being able to charge lower prices than rivals.
C. enabling a company to achieve first-mover advantages quickly and easily.
D. being able to leverage the company's technical know-how or patents without committing significant additional resources to markets that are unfamiliar, politically volatile, economically uncertain, or otherwise risky.
E. being able to achieve higher product quality and better product performance than with an export strategy.
D. being able to leverage the company's technical know-how or patents without committing significant additional resources to markets that are unfamiliar, politically volatile, economically uncertain, or otherwise risky.
38. (p. 218) The advantages of using a franchising strategy to pursue opportunities in foreign markets include.
A. having franchisees bear most of the costs and risks of establishing foreign locations and requiring the franchiser to expend only the resources to recruit, train, and support foreign franchisees.
B. being particularly well suited to the global expansion efforts of companies with multidomestic strategies.
C. allowing a company to achieve scale economies.
D. being well suited to companies who employ cross-border transfer strategies.
E. being well suited to the global expansion efforts of manufacturers.
A. having franchisees bear most of the costs and risks of establishing foreign locations and requiring the franchiser to expend only the resources to recruit, train, and support foreign franchisees.
39. (p. 218) The advantages of using an acquisition strategy to pursue opportunities in foreign markets include.
A. having a high level of control and speed as an entry strategy to overcome trade barriers.
B. allowing a company to achieve scalable economies.
C. eliminating the costs and risks associated with establishing a foreign business location.
D. being able to achieve variable product quality and competitive product performance.
E. being able to export goods at higher costs than rivals in those locations.
40. (p. 218) A greenfield venture in a foreign market is.
A. one where the company creates a subsidiary business by setting up all aspects of the operation upon entering the market from the ground up.
B. one where foreign facilities and marketing strategies are shared with local businesses.
C. one where the company learns through training by the foreign entity on how to compete.
D. one that supports exports into a foreign market by marketing indirectly thru local rivals.
E. one that offers lower risk and a faster path to returns.
41. (p. 219-220) Strategic alliances, joint ventures, and cooperative agreements between domestic and foreign firms are a potentially fruitful means for the partners to.
A. enter additional country markets and compete on a more global scale while still preserving their independence.
B. gain better access to scale economies in production and/or marketing.
C. fill competitively important gaps in their technical expertise and/or knowledge of local markets.
D. share distribution facilities and dealer networks, thus mutually strengthening their access to buyers.
42. (p. 219-220) Which of the following is not a potential benefit of strategic alliances or other cooperative arrangements between foreign and domestic companies?
A. Gaining wider access to attractive country markets.
B. Gaining better access to scale economies in production and/or marketing.
C. Filling competitively important gaps in their technical expertise and/or knowledge of local markets.
D. Greater ability to employ a global strategy (as opposed to a multicountry strategy)
E. Sharing distribution facilities and dealer networks, thus mutually strengthening their access to buyers.
D. Greater ability to employ a global strategy (as opposed to a multicountry strategy)
43. (p. 222) Strategic alliances between domestic and foreign firms are more effective.
A. in building multiple profit sanctuaries than in forging a mutually supportive global strategy.
B. in reducing supply chain costs than in reducing distribution costs.
C. in helping establish a new beachhead of opportunity than in achieving and sustaining global market leadership.
D. in helping the partners pursue a multidomestic strategy as compared to a global strategy.
E. in helping the partners pursue a global strategy as compared to a multidomestic strategy.
C. in helping establish a new beachhead of opportunity than in achieving and sustaining global market leadership.
44. (p. 220-222) Which of the following is not one of the problems and risks of strategic alliances between domestic and foreign firms?
A. Overcoming language and cultural barriers.
B. The amount of time required to build trust, effective communication, and coordination between allies.
C. Developing mutually agreeable ways of dealing with key issues or differences.
D. Making it harder to pursue a multidomestic strategy as compared to a global strategy.
E. Suspicions about whether allies are being forthright in exchanging information and expertise.
D. Making it harder to pursue a multidomestic strategy as compared to a global strategy.
45. (p. 222) Which of the following is the role of local managers to experienced multinational companies?
A. To contribute needed understanding of local market conditions, local buying habits, local ways of doing business.
B. To run the local operations for the company.
C. To understand how "the system" works to detour the hazards of collaborative alliances with local companies.
D. To serve as conduits for the flow of information between the corporate office and local operations.
46. (p. 223) When a company operates in the markets of two or more different countries, its foremost strategic issue is.
A. whether to use strategic alliances to help defeat its rivals.
B. whether to vary the company's competitive approach to fit specific market conditions and buyer preferences in each host country or whether to employ essentially the same strategy in all countries.
C. whether to maintain a national (one-country) manufacturing base and export goods to the other countries.
D. choosing which foreign companies to team up with via strategic alliances or joint ventures.
E. whether to test the waters with an export strategy before committing to some other competitive approach.
B. whether to vary the company's competitive approach to fit specific market conditions and buyer preferences in each host country or whether to employ essentially the same strategy in all countries.
47. (p. 223-224) A "think local, act local" multidomestic type of strategy.
A. is very risky, given fluctuating exchange rates and the propensity of foreign governments to impose tariffs on imported goods.
B. is usually defeated by a "think global, act global" type of strategy.
C. becomes more appealing the bigger the country-to-country differences in buyer tastes, cultural traditions, and market conditions.
D. is generally an inferior strategy when one or more foreign competitors is pursuing a global low-cost strategy.
E. can defeat a global strategy if the "think local, act local" multicountry strategist concentrates its efforts exclusively in those foreign markets which have superior resources.
C. becomes more appealing the bigger the country-to-country differences in buyer tastes, cultural traditions, and market conditions.
48. (p. 223-224) The strength of a "think local, act local" multidomestic strategy is that.
A. it matches a company's competitive approach to prevailing market and competitive conditions in each country market, country by country.
B. each of a company's country strategies is almost totally different from and unrelated to its strategies in other countries.
C. the plants located in different countries can be operated independent of one another, thus promoting greater achievement of scale economies.
D. it avoids host country ownership requirements and import quotas.
E. it eliminates the costs and burdens of trying to coordinate the strategic moves undertaken in one country with the moves undertaken in the other countries.
A. it matches a company's competitive approach to prevailing market and competitive conditions in each country market, country by country.
49. (p. 223-224) A "think local, act local" multidomestic strategy works particularly well when.
A. host governments enact regulations requiring that products sold locally meet strictly-defined manufacturing specifications or performance standards.
B. there is significant country-to-country differences in customer preferences and buying habits.
C. diverse and complicated trade restrictions of host governments preclude the use of a uniform strategy from country-to-country.
D. there is significant country-to-country differences in distribution channels and marketing methods.
50. (p. 223) A "think-local, act local" multidomestic strategy entails.
A. a narrow product line aimed at serving buyers in the same segments of country markets worldwide.
B. giving local managers considerable strategy-making latitude and often producing different product versions for different countries.
C. aggressive efforts to locate facilities in those country markets which have superior resources.
D. pursuing strong product differentiation and competing in many buyer segments.
E. extensive efforts to transfer a company's competencies and resource strengths from one country to another so as to keep entry costs into new country markets low.
B. giving local managers considerable strategy-making latitude and often producing different product versions for different countries.
51. (p. 225) In which of the following situations is employing a "think local, act local" multidomestic strategy highly questionable?
A. When a company wished to transfer competencies and resources across country boundaries and is striving to build a single, uniform competitive advantage worldwide.
B. When there are significant country-to-country differences in customer preferences and buying habits industry is characterized by big economies of scale and strong experience curve effects.
C. When the trade restrictions of host governments are diverse and complicated.
D. When there are significant country-to-country differences in distribution channels and marketing methods.
E. When host governments enact regulations requiring that products sold locally meet strictly-defined manufacturing specifications or performance standards.
52. (p. 225) The drawbacks of a localized multidomestic strategy include.
A. hindering the use of cross-border coordination of a company's activities and increasing company vulnerability to adverse shifts in currency exchange rates.
B. making it very difficult to take into account significant country-to-country differences in distribution channels and marketing methods.
C. making it difficult and costly to be responsive to country-to-country differences in customer needs, buying habits, cultural traditions, and market conditions.
D. hindering transfer of a company's competencies and resources across country boundaries and hindering the pursuit of a single, uniform competitive advantage in all country markets where a company operates.
E. being unsuitable for competing in the markets of emerging countries and posing added difficulty in modifying a company's business model to compete on the basis of low price.
D. hindering transfer of a company's competencies and resources across country boundaries and hindering the pursuit of a single, uniform competitive advantage in all country markets where a company operates.
53. (p. 225) Two drawbacks of a "think local, act local" multidomestic strategy are.
A. that it is especially vulnerable to fluctuating exchange rates and that it can usually be defeated by companies employing cross-border coordination techniques.
B. excessive vulnerability to fluctuating exchange rates and having to craft a separate strategy for each country market in which the company competes.
C. hindering a company's transfer of competencies and resources across country boundaries (since somewhat different competencies and capabilities are likely to be employed in different host countries) and not promoting the building of a single, unified competitive advantage in all country markets where a company competes.
D. greater exposure to both increases in tariffs and restrictive trade barriers and added difficulty in accommodating the diverse trade restrictions and regulatory requirements of host governments.
E. not being able to export products manufactured in one country to markets in other countries and being largely unsuitable for competing in the markets of emerging countries.
C. hindering a company's transfer of competencies and resources across country boundaries (since somewhat different competencies and capabilities are likely to be employed in different host countries) and not promoting the building of a single, unified competitive advantage in all country markets where a company competes.
54. (p. 225) A "think global, act global" approach to strategy-making is preferable to a "think local, act local" approach when.
A. a big majority of the company's rivals are pursuing localized multidomestic strategies.
B. country-to-country differences are small enough to be accommodated with the framework of a mostly uniform global strategy.
C. plants need to be scattered across many countries to avoid high shipping costs.
D. market growth rates vary considerably from country to country.
E. host governments enact regulations requiring that products sold locally meet strict manufacturing specifications or performance standards.
B. country-to-country differences are small enough to be accommodated with the framework of a mostly uniform global strategy.
55. (p. 223-225) Which of the following is the most unlikely element of a localized multidomestic strategy?
A. Granting country managers fairly wide strategy-making lattitude.
B. Plants scattered across many host countries, each producing product versions for local area markets.
C. Marketing and distribution adapted to the buying habits, customs, and culture of each host country.
D. Preference for local suppliers (use of some local suppliers may be mandated by host governments)
E. Selling direct to buyers (perhaps via the company's Web site) to avoid having to establish networks of wholesale/retail dealers in each country market.
E. Selling direct to buyers (perhaps via the company's Web site) to avoid having to establish networks of wholesale/retail dealers in each country market.
56. (p. 225) A "think global, act global" approach to crafting a global strategy involves.
A. pursuing the same basic competitive strategy theme (low-cost, differentiation, best-cost, focused) in all countries where the firm does business.
B. selling much the same products under the same brand names everywhere and expanding into most, if not all, nations where there is significant buyer demand.
C. integrating and coordinating the company's strategic moves worldwide.
D. utilizing the same competitive capabilities, distribution channels, and marketing approaches worldwide.
57. (p. 225-226) Which of the following is the most unlikely element of a "think global, act global" approach to crafting a global strategy?
A. Minimal responsiveness to buyer tastes, cultural traditions, and market conditions in each country market.
B. Scattering plants across many countries, with each plant producing product versions for local area markets.
C. Utilizing the same competitive capabilities, distribution channels, and marketing approaches worldwide.
D. Requiring local managers in host countries to stick close to the chosen global strategy.
E. Selling much the same products under same brand names worldwide.
B. Scattering plants across many countries, with each plant producing product versions for local area markets.
58. (p. 226) The approach of a firm using a "think global, act local" version of a global strategy entails.
A. producing and marketing a variety of product versions under the same brand name, with each different version being designed specifically to accommodate the needs and preferences of buyers in a particular country.
B. little or no strategy coordination across countries.
C. pursuing the same basic competitive strategy theme (low-cost, differentiation, best-cost, focused) in all countries where the firm does business but giving local managers some latitude to adjust product attributes to better satisfy local buyers and to adjust production, distribution, and marketing to be responsive to local market conditions.
D. selling the company's products under a wide variety of brand names (often one brand for each country or group of neighboring countries) so that buyers in each country market will think they are buying a locally-made brand.
E. selling numerous product versions (each customized to buyer tastes in one or more countries and sometimes branded for each country) but opting to only sell direct to buyers at the company's Web site so as to bypass the costs of establishing networks of wholesale/retail dealers in each country market.
C. pursuing the same basic competitive strategy theme (low-cost, differentiation, best-cost, focused) in all countries where the firm does business but giving local managers some latitude to adjust product attributes to better satisfy local buyers and to adjust production, distribution, and marketing to be responsive to local market conditions.
59. (p. 226) The competitive strategy of a firm pursuing a "think global, act local" approach to strategy-making.
A. entails little or no strategy coordination across countries.
B. usually involves cross-subsidizing the prices in those markets where there are significant country-to-country differences in the product attributes that customers are most interested in.
C. involves selling a mostly standardized product worldwide, but varying a company's use of distribution channels and marketing approaches to accommodate local market conditions.
D. is essentially the same in all country markets where it competes but it may nonetheless give local managers room to make minor variations where necessary to better satisfy local buyers and to better match local market conditions.
E. involves having strongly differentiated product versions for different countries and selling them under distinctly different brand names (one for each country or group of neighboring countries) so that there will be no doubt in customers' minds that the product is more local than global.
D. is essentially the same in all country markets where it competes but it may nonetheless give local managers room to make minor variations where necessary to better satisfy local buyers and to better match local market conditions.
60. (p. 225-227) The essential difference between a "think global, act global" and a "think global, act local" approach to strategy-making is that.
A. a "think global, act global" approach entails extensive strategy coordination across countries and a "think global, act local" approach entails little or no strategy coordination across countries.
B. the former aims at implementing the same business model worldwide whereas the latter aims at implementing customized business models to better match local market circumstances.
C. the "think global, act local" approach gives local managers more latitude to make minor strategy variations where necessary to better satisfy local buyers and to better match local market conditions.
D. a "think global, act global" approach involves selling a mostly standardized product worldwide whereas a "think global, act local" approach entails selling products that are highly differentiated from country to country.
E. a "think global, act global" approach involves selling under a single brand name worldwide whereas a "think global, act local" approach entails utilizing multiple brands (typically one for each different country or group of neighboring countries).
C. the "think global, act local" approach gives local managers more latitude to make minor strategy variations where necessary to better satisfy local buyers and to better match local market conditions.
61. (p. 223-227) Which of the following does not accurately characterize the differences between a localized multidomestic strategy and a global strategy?
A. A global strategy entails extensive strategy coordination across countries and a multidomestic strategy entails little or no strategy coordination across countries.
B. A global strategy often entails use of the best suppliers from anywhere in the world whereas a multidomestic strategy may entail fairly extensive use of local suppliers (especially where use of local sources is required by host governments).
C. A global strategy tends to involve use of similar distribution and marketing approaches worldwide whereas a multidomestic strategy often entails adapting distribution and marketing to local customs and the culture of each country.
D. A global strategy involves striving to be the global low-cost provider by economically producing and marketing a mostly standardized product worldwide whereas a multidomestic strategy entails pursuing broad differentiation and striving to strongly differentiate its products in one country from the products it sells in other countries.
E. A global strategy relies upon the same technologies, competencies, and capabilities worldwide whereas a multidomestic strategy often entails the use of somewhat different technologies, competencies, and capabilities as may be needed to accommodate local buyer tastes, cultural traditions, and market conditions.
D. A global strategy involves striving to be the global low-cost provider by economically producing and marketing a mostly standardized product worldwide whereas a multidomestic strategy entails pursuing broad differentiation and striving to strongly differentiate its products in one country from the products it sells in other countries.
62. (p. 227) In expanding outside its domestic market, one way a company can strive to gain competitive advantage (or offset domestic disadvantages) is by.
A. using a differentiation-based competitive strategy in those country markets with superior resources.
B. deliberately choosing not to compete in countries with high tariffs and high taxes (which then have to be passed along to buyers in the form of higher prices), thus keeping costs and prices lower than rivals.
C. using an export strategy to circumvent the risks of adverse exchange rate fluctuations.
D. using location in a manner that lowers costs or else helps achieve greater product differentiation and allowing for the transfer of competitively valuable competencies and capabilities from its domestic operations to its operations in foreign markets.
E. employing a multidomestic strategy instead of a global strategy.
D. using location in a manner that lowers costs or else helps achieve greater product differentiation and allowing for the transfer of competitively valuable competencies and capabilities from its domestic operations to its operations in foreign markets.
63. (p. 227) In expanding into foreign markets, a company can strive to gain competitive advantage (or offset domestic disadvantages) by.
A. building a state-of-the-art facility to fully capture scale economies via an export strategy.
B. using export, licensing, or franchising strategies so as to minimize risk and capital investment.
C. locating buyer-related activities in all countries where it sells its product.
D. dispersing its activities among various countries in a manner that lowers costs or else helps achieve greater product differentiation and transferring competitively valuable competencies and capabilities from its domestic operations to its operations in foreign markets.
E. avoiding the use of strategies that entail coordinating its domestic strategic moves with its strategic moves in the various foreign markets that it enters.
D. dispersing its activities among various countries in a manner that lowers costs or else helps achieve greater product differentiation and transferring competitively valuable competencies and capabilities from its domestic operations to its operations in foreign markets.
64. (p. 227) Which one of the following is not one of the ways a company can strive to gain competitive advantage (or offset domestic disadvantages) by expanding into foreign markets?
A. By competing in both developed and emerging country markets and/or by selling direct to foreign buyers via the company's Web site.
B. By dispersing its activities among various countries in a manner that lowers costs.
C. By transferring competitively valuable competencies and capabilities from its domestic operations to its operations in foreign markets.
D. By dispersing its activities among various countries in a manner that helps achieve greater product differentiation and, and/or working to deepen/broaden its resource strengths and capabilities.
E. By using cross-border coordination of its strategic moves in ways that a domestic-only competitor cannot.
A. By competing in both developed and emerging country markets and/or by selling direct to foreign buyers via the company's Web site.
65. (p. 227) To use location to build competitive advantage, a company that operates multinationally or globally must.
A. employ either an export strategy or a franchising strategy.
B. scatter its production plants across many countries in different parts of the world so as to minimize transportation costs.
C. consider (1) whether to concentrate each activity it performs in a few select countries or disperse performance of the activity to many nations and (2) in which countries to locate particular activities.
D. locate production plants in those countries having suppliers that can supply all the necessary raw materials and components so as to avoid inbound shipping costs.
E. concentrate all of its value chain activities in a single country—the one that has the best combination of low wage rates, low shipping costs, and low tax rates on profits.
C. consider (1) whether to concentrate each activity it performs in a few select countries or disperse performance of the activity to many nations and (2) in which countries to locate particular activities.
66. (p. 227) To use location to build competitive advantage when competing in both domestic and foreign markets, a company must.
A. scatter its production plants across many different country markets so as to minimize the costs of shipping to its own distribution centers and/or to wholesalers/retail dealers.
B. consider (1) whether to concentrate each activity it performs in a few select countries or to disperse performance of the activity to many nations and (2) in which countries to locate particular activities.
C. concentrate buyer-related activities in a few well-chosen locations so as to maximize the capture of distribution-related scale economies.
D. disperse both production and distribution activities across many nations in order to hedge against fluctuating exchange rates and lessen the risks of adverse political developments.
E. avoid selling in countries where there are high trade barriers or where buyers purchase in small quantities.
B. consider (1) whether to concentrate each activity it performs in a few select countries or to disperse performance of the activity to many nations and (2) in which countries to locate particular activities.
67. (p. 228) In competing in foreign markets, companies find it advantageous to concentrate their activities in a limited number of locations when.
A. there are significant scale economies in performing an activity.
B. the costs of manufacturing or other activities are significantly lower in some geographic locations than in others.
C. when there is a steep learning or experience curve associated with performing an activity in a single location (thus making it economical to serve the whole world market from just one or maybe a few locations).
D. certain locations have superior resources, allow better coordination of related activities, or offer other valuable advantages.
68. (p. 228) In which of the following circumstances is it not advantageous for a multinational competitor to concentrate its activities in a limited number of locations in order to build competitive advantage?
A. When the costs of performing certain value chain activities are significantly lower in certain geographic locations than in others.
B. When a company has competitively superior patented technology that it can license to foreign partners.
C. When there is a steep learning or experience curve associated with performing an activity in a single location.
D. When certain locations have superior resources, allow better coordination of related activities, or offer other valuable advantages.
E. When there are significant scale economies in performing the activity.
B. When a company has competitively superior patented technology that it can license to foreign partners.
69. (p. 229) Dispersing the performance of value chain activities to many different countries rather than concentrating them in a few country locations tends to be advantageous.
A. when high transportation costs make it expensive to operate from central locations.
B. whenever buyer-related activities are best performed in locations close to buyers.
C. if diseconomies of large size exist, thereby making it more economical to perform an activity on a smaller scale in several different locations.
D. when it is desirable to hedge against (1) the risks of fluctuating exchange rates, (2) supply interruptions or (3) adverse political developments.
70. (p. 229) The competitive advantage opportunities that a global competitor can gain by dispersing performance of its activities across many nations include.
A. being able to shift production from one country to another to take advantage of exchange rate fluctuations, differing wage rates, differing energy costs, or differing trade restrictions.
B. being in better position to choose where and how to challenge rivals.
C. shortening delivery times to customers by having geographically scattered distribution facilities.
D. locating buyer-related activities (such as sales, advertising, after-sale service and technical assistance) close to buyers.
71. (p. 229) Dispersing particular value chain activities across many countries rather than concentrating them in a select few countries can be more advantageous when.
A. buyer-related activities (such as sales, advertising, after-sale service and technical assistance) need to take place close to buyers.
B. buyers demand short delivery times and/or high transportation costs make it uneconomical to operate from one or just a few locations.
C. it helps hedge against the risks of exchange rate fluctuations, supply disruptions, and adverse political developments.
D. there is diseconomies of scale in trying to operate from a single location.
72. (p. 229-230) Transferring core competencies and resource strengths from one country market to another is.
A. a good way for companies to develop broader or deeper competencies and competitive capabilities that can become a strong basis for sustainable competitive advantage.
B. best accomplished with a multidomestic strategy as opposed to a global strategy.
C. feasible only with a global strategy; it can't be done with a multidomestic strategy.
D. unlikely to result in a competitive advantage.
E. nearly always the easiest and most sure-fire way to build competitive advantage in trying to compete successfully in foreign markets.
A. a good way for companies to develop broader or deeper competencies and competitive capabilities that can become a strong basis for sustainable competitive advantage.
73. (p. 229-230) A key approach for a company to grow sales and profits in several country markets is to.
A. transfer its valuable competencies and resource strengths among these markets to aid in the.
development of broader competencies and capabilities.
B. employ a multidomestic strategy rather than a global strategy.
C. locate technical after-sale services close to buyers.
D. minimize transportation costs among these markets.
E. take advantage of less restrictive restrictions and requirements of host governments.
A. transfer its valuable competencies and resource strengths among these markets to aid in the.
development of broader competencies and capabilities.
74. (p. 231) Companies that compete on an international basis have a competitive advantage over their purely domestic rivals.
A. to achieve a larger domestic interest by developing sufficient resource strengths and competitive capabilities for success.
B. to benefit from coordinating activities across different countries' domains.
C. solely for the benefit of their shareholders.
D. that guarantees the generation of big profits, big returns on investment, and big cash surpluses after dividends are paid.
B. to benefit from coordinating activities across different countries' domains.
75. (p. 231) Profit sanctuaries are country markets or geographic regions whereby.
A. a company can rank the competitive advantage opportunities in each industry.
B. a company possesses good strategic fit with other businesses and identifies the value chain where this fit occurs.
C. a company derives substantial profits because of its protected market position or unassailable competitive advantage.
D. a company creates substantial investment strategies because it is losing competitive advantage over competitors.
E. a company that invests its dividends in expanding its foreign market presence.
76. (p. 233) What supports competitive offensives in one market with resources and profits diverted from operations in another market?
A. Cross-market subsidization.
B. Foreign market strategy.
C. Domestic-only company.
D. Home market offensive.
E. Multidomestic company.
77. (p. 234) What can happen when international rivals compete against one another in multiple-country markets?
A. Businesses create attractive industries which would have badly deteriorated.
B. Would create a business line up that consists of too many slow-growth, declining, low-margin, or competitively weak businesses.
C. A greater diversity in the types of value chain activities between each business.
D. The deterrence effect that restrains them from taking aggressive action against one another due to the fear of a retaliatory response that might escalate the battle into a cross-border competitive war.
E. Increased shareholder interests by concentrating corporate resources on foreign business activities to contend for market leadership.
D. The deterrence effect that restrains them from taking aggressive action against one another due to the fear of a retaliatory response that might escalate the battle into a cross-border competitive war.
78. (p. 234) Companies racing for global market leadership.
A. generally have to consider establishing competitive positions in the markets of emerging countries.
B. are well-advised to avoid all the risks and problems of competing in emerging country markets.
C. seldom have the resource capabilities it takes to be effective in competing in emerging country markets and usually are at a strong competitive disadvantage to the domestic market leaders.
D. can usually be expected to earn sizable profits quickly in emerging country markets.
E. usually encounter very low barriers in entering the markets of emerging countries.
A. generally have to consider establishing competitive positions in the markets of emerging countries.
79. (p. 235-237) Which of the following is not a typical option that companies have to consider to tailor their strategy to fit the circumstances of emerging country markets?
A. Prepare to compete on the basis of low price.
B. Be prepared to modify aspects of the company's business model to accommodate local circumstances (but not so much that the company loses the advantage of global scale and global branding)
C. Try to change the local market to better match the way the company does business elsewhere.
D. Develop a strategy for the short-term and forget about a long-term strategy because conditions in emerging country markets change so rapidly.
E. Stay away from those emerging markets where it is impractical or uneconomic to modify the company's business model to accommodate local circumstances.
D. Develop a strategy for the short-term and forget about a long-term strategy because conditions in emerging country markets change so rapidly.
80. (p. 235-237) One of the most viable strategic options companies should consider in tailoring their strategy to fit circumstances of emerging country markets include.
A. Try to change the local market to better match the way the company does business elsewhere.
B. Be prepared to modify aspects of the company's business model to accommodate local circumstances.
C. Prepare to compete on the basis of low price.
D. Stay away from those emerging markets where it is impractical to modify the company's business model to accommodate local circumstances.
81. (p. 235-237) Which of the following is an option for tailoring a company's strategy to fit unusual circumstances presented in developing-country markets?
A. Prepare to compete on the basis of low price.
B. Modify aspects of company's business model and/or strategy to accommodate local customs.
C. Attempt to modify the local market to do business in the manner that the company works elsewhere.
D. Avoid markets where it is impractical or uneconomic to do business in such a way as to accommodate local circumstances.
82. (p. 238-240) The basic strategy options for local companies in competing against global challengers include.
A. best-cost provider, focused low cost, and low-cost leadership strategies.
B. export strategies, licensing strategies, and cross-border transfer strategies.
C. utilizing keen understanding of local customer needs and preferences to create customized products or services, developing business models to exploit shortcoming in local infrastructure, and using acquisitions and rapid growth to defend against expansion-minded multinationals.
D. franchising strategies, multidomestic strategies keyed to product superiority, global low-cost leadership strategies, and cross-border coordination strategies.
E. focused differentiation and broad differentiation strategies.
C. utilizing keen understanding of local customer needs and preferences to create customized products or services, developing business models to exploit shortcoming in local infrastructure, and using acquisitions and rapid growth to defend against expansion-minded multinationals.
83. (p. 238-240) The best strategy options for a local company in competing against global challengers include.
A. locating buyer related activities, such as sales, advertising, or technical assistance, close to buyers.
B. export strategies, entering into alliances and/or joint ventures with one or more foreign companies having globally competitive strengths, and/or cross-border transfer strategies.
C. export strategies, licensing strategies, franchising strategies, and cross-market coordination strategies.
D. using understanding of local customer preferences to create customized products or services, transferring the company's expertise to cross-border markets, and/or using acquisitions and rapid growth strategies to defend against expansion-minded multinationals.
E. offensives aimed at the global challengers' strengths, promoting anti-dumping legislation, and/or launching some type of guerilla warfare strategy.
D. using understanding of local customer preferences to create customized products or services, transferring the company's expertise to cross-border markets, and/or using acquisitions and rapid growth strategies to defend against expansion-minded multinationals.
84. (p. 238-240) Which of the following is not a viable strategy option for a local company in competing against global challengers?
A. Using cross-market transfer strategies to hedge against the risks of exchange rate fluctuations and adverse political developments.
B. Developing business models to exploit shortcoming in local distribution networks or infrastructure.
C. Taking advantage of low-cost labor and other competitively important local work-force qualities.
D. Transferring a company's expertise to cross-border markets and initiating actions to contend on a global scale.
E. Using acquisitions and rapid growth strategies to defend against expansion-minded multinationals.
A. Using cross-market transfer strategies to hedge against the risks of exchange rate fluctuations and adverse political developments.